Regular vacuuming is the best way to prevent trampled dirt from wearing away the fibres of your carpet. Most new carpets will shed a small amount of loose fibres and these should be removed by vacuuming. Your new carpet should be maintained regularly and we suggest you vacuum which has a beater attached - this can cause excessive fluffling and matting - this type of carpet should be vacuumed with the suction head only. Entrance mats and barrier mats will reduce the amount of dirt carried on to your carpets from outside the home, but please remember that these mats must also be cleaned regularly.
All cut pile carpets, particularly plain or tonals, are liable to shading - that is to show light and dark patches due to uneven crushing of surface, commonly known as "pile pressure". 
All carpets are subject to flattening in varying degrees. Flattening is caused by compression of pile by footwear and furniture. Heavy furniture should not be dragged across a carpet. Try to rearrange your furniture occassionally to avoid uneven wear. Regular vacuuming will help to alleviate flattening, bringing the pile back up to its normal position.
Today, almost all of the fibre and dyes used in making carpets exhibit excellent properties of colourfastness to sunlight. However, all carpets are subject to a degree of fading with age but this is generally unnoticable over the years. Carpets fitted in extremey sunny rooms with large windows can be protected by drawing your curtains or blinds during periods of strong sunlight.